19 Best SEO Tools to Boost Organic Traffic Free and Paid

It’s pretty easy to spot those high-volume, low-competition keyword unicorns. One of the hardest parts of SEO is finding keywords with the right balance of search volume and low difficulty. Our Free Keyword Tool helps you overcome that hurdle by quickly surfacing a list of relevant keywords and the data you need to pick the best options. When it comes to search engine optimization (SEO), the success of your marketing efforts hinges on the tools you use. For example, you can pull keyword rankings and backlink data from Semrush. Then combine it with Google Search Console data to highlight clicks and impressions.

Content is constantly changing online, so it’s important to have access to fresh data. In Semrush’s case, the keyword database gets an update every month. When deciding on which is the best SEO tool for you, you will want to consider a few factors. To start, consider your goals and how you plan to achieve them.

Price: $129.95/mo for pro, $249.95/mo for guru, or $499.95/mo for business.

It lets you track keyword performance, impressions, clicks, and average positions over time. For example, if I focus on SEO, YouTube, or backlinks, I can easily check their clicks and impressions. Topic clusters show me how well my keyword-based content categories are performing. Although I also use it for link analysis, typically alongside Semrush (as every SEO tool’s database is different, so it’s not a bad idea to use multiple if you can). Create SEO-optimized articles in 15 minutes instead of 5 hours. Join 50,000+ content creators who generate content that ranks on top positions on Google.

Time to Take Your SEO Efforts To New Heights

• Use this free SEO tool to review your own pages’ metadata (to ensure it’s present and correct).
• The links of highest quality have relevant keywords in the anchor text and come from trustworthy websites.
• With its Programmatic Landing Pages feature, you can efficiently generate and manage hundreds of SEO-friendly landing pages based on dynamic templates and data inputs.
• SEOquake is a free browser extension that provides SEO data about search engine results pages and individual webpages.

The platform’s functionality covers the entire content lifecycle, offering tools that address every critical stage of content development. Its Topic Discovery feature helps generate content ideas, while the Keyword Explorer taps into Google’s search database to uncover high-potential keywords. The Keyword Planner takes things a step further by helping users cluster keywords and create detailed content briefs. If you’re looking to optimize website performance, this auditing tool offers insights to help enhance visibility in the search engine results and improve user experience. For other features—including reports for up to 500 keyword reports, 10 websites, and daily ranking updates—you need a paid plan, which starts at $41 per month when billed annually. Bing Webmaster Tools offers a breadth of SEO features, including backlink tracking, keyword research, and site audits.

SEO tools can focus on keyword research, auditing, rank tracking, and more. Ahrefs combines keyword research tool, competitor tracking, and site auditing in one suite. It’s particularly strong in keyword metrics like search volume and clicks per search, and it excels at revealing competitor strategies.

Content tools analyze top results and BHS Links suggest how to optimize your page to match or outperform them. These tools pull from search engine APIs or run their own crawlers to surface trends and problems. Some tools, especially those using AI, also analyze content and suggest improvements based on top-performing pages, semantic relevance, and natural language processing. The tool’s user interface stands out for its balance of in-depth analytics and accessibility, making it suitable for both seasoned professionals and newcomers to SEO.

Website Authority Checker

These features alone eliminate the need for three separate Chrome extensions and consolidate everything in a single, comprehensive extension. The Detailed SEO Browser Extension is a specialized tool for on-page SEO analysis, catering to those who need quick, in-depth insights into the SEO setup of any webpage. This free tool, available as a browser add-on, is notable for its user-friendly interface and the efficiency it brings to SEO tasks. Google Analytics also digs deep into who’s visiting your site. We’re talking age, interests, demographics, gender, location, and behavior data. This level of detail is way beyond what you get with any SEO tool out there, be it free or paid.

BrightLocal uses AI within its platform to simplify local SEO management for businesses with multiple locations. This next AI-powered Local SEO tool will save you a lot of time while helping you increase your search visibility in your local area. Canva is a graphic design tool that offers a complete suite of drag-and-drop tools. Alli AI actually implements the changes for you through their platform. Semrush also offers enterprise plans if you need larger limits.

It includes 3 users, 25 tracked sites, and unlimited reports (including branded reports). Semrush is a powerhouse for agencies tackling serious search marketing. It’s not cheap, but the ridiculous depth of keyword data and technical auditing more than pays for itself when you’re managing complex SEO projects across different industries. It’s not the right fit for tiny shops, but it’s worth every penny for growing agencies managing both SEO and PPC. There are several free SEO checkers that offer valuable insights into your website’s performance. Some popular options include Google Search Console, Ubersuggest, and Moz’s Free SEO Tools.