SEO audit: a complete guide to the basics

They will review how your website handles content and asset delivery to identify technical strengths and weaknesses, and compare your performance to SEO Anomaly your competitors. Numerous unexpected events can happen on the web, and some of them can mess up your rankings. Plus, don’t forget about the human factor, as sometimes a website owner can accidentally break something. That’s why regular technical SEO audits of your website should be an essential part of your SEO strategy. Once you’ve completed all the steps of the SEO audit checklist and fixed all the technical issues, you can ask Google to recrawl your pages to make it see the changes quicker. You can use WebSite Auditor to efficiently spot duplicate content issues.

In other words, an on-page SEO audit focuses on optimizing elements within your website that impact your site’s SERP rankings. Both metadata and structured data have become increasingly complex in SEO. Here we include 8 quick checks to ensure maximum visibility in all types of search results. One cool thing about this audit checklist is that you can perform it almost entirely 100% for free, or using free versions of SEO tools. This is important for SEO starting out on a budget, or small business owners who want to learn to audit a small site on their own. While GSC provides insights into your site’s performance on Google, it lacks certain functionalities.

Technical analysis

The factors listed above are just some of the elements WebFX will address as a part of your SEO audit package. Each of these factors provides some impact in attracting search engine crawlers and — by extension — customers to your site. While all the tools listed above offer unique features and benefits, your website’s best SEO audit tool will depend on your specific requirements. Our SEO reports also let you know of any problems or technical shortcomings in your website that may be hurting your search engine rankings.

Detailed & Well-Designed SEO Audit

With Google Analytics, you can understand your audience, monitor traffic sources, evaluate keyword performance, and identify top-performing content. – They spotlight issues affecting your website’s performance, boosting rankings. Heading into 2024, SEO is evolving fast, and businesses must stay ahead. On-page SEO audits are crucial for unlocking your site’s potential and boosting rankings.

Before crawling a website, search engine crawlers will generally request the robots.txt file from a server. Once you‘ve addressed the three primary goals of a website audit, it’s time to loop in a developer or someone from your IT department for a technical evaluation. You could also hire an outside agency — just be sure to do your homework first. While high-quality, search-engine-optimized content is a great way to boost your traffic numbers, it’s what happens once those visitors are on your website that really counts. It’s also crucial to audit the content you‘re publishing to ensure it’s actually solving your visitors’ problems. Ultimately, fast-loading and optimized pages will lead to higher visitor engagement, retention, and conversions.

• Also, look at session duration and exit rates to find pages where people quickly leave your site.
• Let us show you why we will be the LAST marketing agency you ever engage with.
• And don’t forget to grab our SEO audit checklist for a quick revision later on.
• As a full-service digital marketing agency, we offer not only SEO but also PPC services, web design services, and more.

A comprehensive enterprise SEO audit requires diving deep into on-site and off-site SEO factors, including technical performance, backlink profile, plus competitor performance. Screaming Frog’s core audit tool crawls websites, much like a spider. It takes snapshots of each page as it crawls, and then uses those snapshots to create a visual representation of a website. This representation includes a list of all broken links, in order of how many times they were found. It is also capable of generating a sitemap, finding duplicate content, and scanning for malware.

Semrush’s My Reports lets you build customizable SEO reports. It’s designed to help you merge data from across Semrush’s various tools and present it in an easy-to-understand format. This is now only essential for your users, since 2020 Google has been crawling the mobile versions of websites, so extra care should be taken. One of the most essential steps in any SEO audit is to complete a crawl of your website.